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MINNESOTA MARKETING SUMMIT

 

SEPTEMBER 24, 2019 // #MNMKTG // MINNEAPOLIS MN

 
 
 

BRING YOUR MARKETING GAME TO THE NEXT LEVEL.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • 350+ Marketing Leaders

  • Chief Marketing Officers

  • Chief Brand Officers

  • Advertising Strategists

  • Social Media Managers

  • Creative Directors

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of dedicated networking

  • Social events! Including a welcome breakfast, lunch & a cocktail party!

  • Fresh ideas to inspire your audiences

  • New tools to tell your brand's story

  • Exciting new relationships with marketers, brands and partners

  • Membership in a community of like minded marketers

attendees

 Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like: 

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get your ticket!

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

VENDOR CONTACT:

BRAND CONTACT:

Pre-registration is required for all attendees..

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MEET OUR KEYNOTE SPEAKERS

 
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PETER CONSTANT

CHIEF MARKETING OFFICER

 

BETH MCDONNELL

CHIEF MARKETING OFFICER

 
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MEET OUR speakers

SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!

 


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
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Davina Roberts

E: davina@icsummits.com

T: (917) 426 1626


 

DOWNLOAD THE AGENDA

 

The Minnesota Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

 

8:00 AM

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 AM- Morning Keynote Address: Taking a Brand to the National Stage

What does it take to elevate a brand from a quiet regional player to a known and respected national name? U.S. Bank has first-hand experience. Learn more about how the company rewrote its brand story and positioned itself to debut in a big way on the national stage.


9:20 AM- Panel: The Minnesota Brand

How do Minnesota brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists discuss challenges such as marketing state-regulated products, growth marketing within Minnesota’s traditional content, and innovation for the state’s smaller businesses.

10:00 AM- Presentation: Digital Maturity for Marketing Processes

Speaker:

Matthew Haws, Global Marketing Director, MediaBeacon

10:20 AM- Panel: Differentiation and Engagement Through Content & Data

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

11:00 AM- Morning Social

11:20 AM- Presentation

11:40 AM- Panel: Women and Leadership in Marketing
Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

12:30 PM- Networking Lunch






 

1:30 PM- Afternoon Keynote Address

1:50 PM- Panel: Customer Experience, Care and Insight

It’s been called the Era of Experience, a reference that reflects how critical customer experiences are to the success of products and brands in the digital era. How are brands creating meaningful experiences? How are popular trends like design thinking and agile marketing providing a springboard? What strategies are marketers using to explore, understand, and enhance what they’re putting out in the world? Marketers compare perspectives and share best practices from B2B and B2C markets.

2:30 PM- Panel: Reputation Management and Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

3:10 PM- Afternoon Social

Coffee, light refreshments

3:30 PM- Case Study Presentation

3:50 PM- Panel: Meaningful Digital and Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

4:30 PM- Panel: Building a Successful Brand/ Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

5:10 PM- Networking & Cocktail Party

Content is an extension of the human experience.
— Chris Schermer, President - Schermer

LEAD SPONSORS

 

MEET OUR SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

 

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
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Alexandra Calma

E: alexandra@icsummits.com

T: (702) 659 6719

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FAQS

 

WHO ATTENDS?

The Minnesota Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here!

HOW DO I BECOME A SPONSOR?

Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

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IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE