MINNESOTA MARKETING SUMMIT
The Minnesota Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 AM- MORNING KEYNOTE ADDRESS
9:20 AM- PANEL: THE MINNESOTA BRAND
How do Minnesota brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists discuss challenges such as marketing state-regulated products, growth marketing within Minnesota’s traditional content, and innovation for the state’s smaller businesses.
10:00 AM- CASE STUDY PRESENTATION
10:20 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT & DATA
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
11:00 AM- MORNING SOCIAL
11:20 AM- CASE STUDY PRESENTATION
11:35 AM- PANEL: WOMEN & LEADERSHIP IN MARKETING
Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
12:15 PM- CASE STUDY PRESENTATION
12:30 PM- NETWORKING LUNCH
1:25 PM- AFTERNOON KEYNOTE ADDRESS
1:45 PM- CASE STUDY PRESENTATION
2:00 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT
It’s been called the Era of Experience, a reference that reflects how critical customer experiences are to the success of products and brands in the digital era. How are brands creating meaningful experiences? How are popular trends like design thinking and agile marketing providing a springboard? What strategies are marketers using to explore, understand, and enhance what they’re putting out in the world? Marketers compare perspectives and share best practices from B2B and B2C markets.
2:30 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
3:00 PM- AFTERNOON SOCIAL
Coffee, light refreshments
3:30 PM- CASE STUDY PRESENTATION
3:45 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
4:15 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
5:00 PM- NETWORKING & COCKTAIL PARTY
Chief Marketing Officer
Executive Vice President of Retail, Marketing and Private Brands
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T: (856) 772 7598
Pre-registration is required for all attendees.
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Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:
The Minnesota Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!