MINNESOTA MARKETING SUMMIT
350+ Marketing Leaders
Chief Marketing Officers
Chief Brand Officers
Social Media Managers
7 interactive discussion panels
Q&A with 50+ speakers
4+ hours of dedicated networking
Social events! Including a welcome breakfast, lunch & a cocktail party!
Fresh ideas to inspire your audiences
New tools to tell your brand's story
Exciting new relationships with marketers, brands and partners
Membership in a community of like minded marketers
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:
Main Conference & Exhibition
Executive Networking Luncheon
Summit Cocktail Party
Networking Breakfast Reception
Pre-registration is required for all attendees..
CHIEF MARKETING OFFICER
CHIEF MARKETING OFFICER
The Minnesota Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 AM- Morning Keynote Address: Taking a Brand to the National Stage
What does it take to elevate a brand from a quiet regional player to a known and respected national name? U.S. Bank has first-hand experience. Learn more about how the company rewrote its brand story and positioned itself to debut in a big way on the national stage.
9:20 AM- Panel: The Minnesota Brand
How do Minnesota brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists discuss challenges such as marketing state-regulated products, growth marketing within Minnesota’s traditional content, and innovation for the state’s smaller businesses.
10:10 AM- Presentation: Digital Maturity for Marketing Processes
Matthew Haws, Global Marketing Director, MediaBeacon
10:30 AM- Panel: Differentiation and Engagement Through Content & Data
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
11:00 AM- Morning Social
11:20 - Case Study Presentation: This is Our Ice
To find an idea capable of reaching beyond hardcore hockey fans, we needed to find something that all Minnesotans had in common, and connect them to the Wild. This Is Our Ice gives ownership and creates loyalty to everyone across the state of Minnesota. Whether it’s a backyard rink, or the ice at the Xcel Energy Center, This Is Our Ice. All of ours. But this goes far beyond just a marketing idea—we built a new tradition: inviting people from all over to bring their water to contribute to the ice that the players will literally be skating on this season.
Tom Lord, Partner, Creative Director, ICF Next
11:40 AM- Panel: Women and Leadership in Marketing
Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
12:30 PM- Networking Lunch
1:30 PM- Afternoon Keynote Address: Health Care- Better Together
1:50 PM- Panel: Customer Experience, Care and Insight
It’s been called the Era of Experience, a reference that reflects how critical customer experiences are to the success of products and brands in the digital era. How are brands creating meaningful experiences? How are popular trends like design thinking and agile marketing providing a springboard? What strategies are marketers using to explore, understand, and enhance what they’re putting out in the world? Marketers compare perspectives and share best practices from B2B and B2C markets.
2:30 PM- Panel: Reputation Management and Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
3:10 PM- Afternoon Social
Coffee, light refreshments
3:30 PM- Case Study Presentation: Evolving for Today’s Customer
3:50 PM- Panel: Meaningful Digital and Mobile Engagement
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
4:30 PM- Panel: Building a Successful Brand/ Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
5:00 PM- Networking & Cocktail Party
The Minnesota Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE