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MINNESOTA MARKETING SUMMIT

 

SEPTEMBER 24, 2019 // #MNMKTG // MINNEAPOLIS MN

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
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250+ Minnesota-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
  • 7 interactive discussion panels
  • Q&A with 50+ speakers
  • 4+ hours of dedicated networking
  • Social events!  Including a welcome breakfast, lunch & a cocktail party!
    • Fresh ideas to inspire your audiences
    • New tools to tell your brand's story
    • Exciting new relationships with marketers, brands and partners
    • Membership in a community of like minded marketers

    DOWNLOAD THE AGENDA

     

    The Minnesota Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

     

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    program at a glance:

     

     

    8:00 AM

    Welcome Reception & Registration; badge collection, light refreshments and networking.

    9:00 AM- MORNING KEYNOTE ADDRESS

    9:20 AM- PANEL: THE MINNESOTA BRAND

    How do Minnesota brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists discuss challenges such as marketing state-regulated products, growth marketing within Minnesota’s traditional content, and innovation for the state’s smaller businesses.

    10:00 AM- CASE STUDY PRESENTATION

    10:20 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT & DATA

    With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

    11:00 AM- MORNING SOCIAL

    11:20 AM- CASE STUDY PRESENTATION

    11:35 AM- PANEL: WOMEN & LEADERSHIP IN MARKETING
    Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

    12:15 PM- CASE STUDY PRESENTATION

    12:30 PM- NETWORKING LUNCH






     

    1:25 PM- AFTERNOON KEYNOTE ADDRESS

    1:45 PM- CASE STUDY PRESENTATION

    2:00 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT

    It’s been called the Era of Experience, a reference that reflects how critical customer experiences are to the success of products and brands in the digital era. How are brands creating meaningful experiences? How are popular trends like design thinking and agile marketing providing a springboard? What strategies are marketers using to explore, understand, and enhance what they’re putting out in the world? Marketers compare perspectives and share best practices from B2B and B2C markets.

    2:30 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY

    A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

    3:00 PM- AFTERNOON SOCIAL

    Coffee, light refreshments

    3:30 PM- CASE STUDY PRESENTATION

    3:45 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT

    Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

    4:15 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION

    Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

    5:00 PM- NETWORKING & COCKTAIL PARTY



    Content is an extension of the human experience.
    — Chris Schermer, President - Schermer
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    MEET OUR KEYNOTE SPEAKERS

     

    BETH MCDONNELL

    Chief Marketing Officer

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    ANNE DAMENT

    Executive Vice President of Retail, Marketing and Private Brands

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    MEET OUR speakers

    SPEAKERS COMING SOON, CHECK BACK FOR UPDATES!

     


    FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

     

     
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    Davina Roberts

    E: davina@icsummits.com

    T: (917) 426 1626


     

    LEAD SPONSORS

     

    MEET OUR SPONSORS

    CLICK ON LOGO TO FIND OUT MORE

     

     

     

    FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

     

     
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    Alexandra Calma

    E: alexandra@icsummits.com

    T: (702) 659 6719

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    get your ticket

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    TICKETS CONTACT:

     

    Fred Ennette

    E: frederick@icsummits.com

    T: (856) 772 7598

     

     

      

    Pre-registration is required for all attendees.

    PRESS PASSES

    IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT THE FULL DETAILS AND APPLY TODAY.

    attendees

     

    Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

     

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    FAQS

     

    WHO ATTENDS?

    The Minnesota Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

    HOW DO I SIGN UP?

    Tickets are on sale here, or you can contact Fred Ennette for more information

    HOW DO I BECOME A SPONSOR?

    Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

    ARE THERE NETWORKING OPPORTUNITIES?

    Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

    WHAT'S THE DRESS CODE?

    Business casual is recommended - comfort is essential!

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    IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE